If you work towards a goal you will face adversity. For many people this will be so demotivating that they will stop and, of course, will never reach their goal. The saying "never give up" is there to keep you going even when things are not running smoothly. But is it really smart to keep going? Beating a dead horse doesn't make much sense. Is it then better to stop? The main question is: how do you know when to stop or to persist? The answer is simple but not easy. Continue as long as you believe in it. When there is still a small voice inside that makes you believe you can do it, continue. You might change your practices but don't lose focus on the main goal. Whenever you lost all your hopes, quit. Because then your enthusiasm is gone and you are doomed to lose. When this happens it is time to take a step back, rethink your purpose in live and set new goals that make you tick and go for it. Join the ESD 2019 workshops if want to learn about live purpose goal setting.