What we want badly, we believe easily

What we want desperately occupies our mind fully. It is like milk in a cup of coffee. The milk distributes uniformly through the entire cup. Even so, what is on our mind keeps us busy in every thought. First of all, this makes it difficult to concentrate on something else. You might have found yourself in such situation at work. Secondly, all we see and hear that matches with our thoughts is something we easily believe. We are susceptible for inputs that support our thoughts. This is exactly why spam pays-off for the spammers. Assume you send a million emails, a small percentage of the recipients will have their minds on that subject and might believe in what you offer, even if it is false information. Commercials work likewise. It is our challenge to see things in perspective which is especially tough in such moments. Want to know more? Join the ESD 2019 workshops starting soon.